Updated May 2026 · Independently reviewed · This page contains affiliate links — see our affiliate disclosure

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Fireflies.ai review — what is it and who is it for?

Fireflies.ai is an AI meeting assistant that records, transcribes, and summarises your Zoom, Google Meet, Teams, and Webex calls. Founded in 2016, it serves over 20 million users across 500,000 organisations globally and has become one of the most widely used AI notetakers in the market.

What sets Fireflies apart from Fathom AI and Otter.ai is its breadth. Over 100 languages, deep integrations with CRM and project management tools, AskFred AI assistant for querying past meetings, and competitive paid plan pricing make it a strong all-rounder for teams with diverse workflows. The free plan, however, is more limited than it appears — a credit system caps AI features in ways that aren’t always obvious from the marketing.

Fireflies.ai review — key features for UK businesses

100+ language transcription

This is Fireflies’ single biggest differentiator. With support for over 100 languages, it far outpaces Fathom (28 languages) and Otter.ai (just 3 — English, French, Spanish). For UK businesses working with international clients, EU partners, or multilingual teams, Fireflies is often the only viable choice in this price range. Transcription accuracy is solid for standard business English, though like all tools it can struggle with heavy accents or highly technical jargon.

AskFred AI assistant

AskFred is Fireflies’ ChatGPT-style interface for querying your meeting library. Ask “What were the key objections in last week’s sales calls?” or “Summarise all action items from this month’s team meetings” and get instant answers across your full call history. It’s a powerful feature — though note that AskFred queries consume AI credits, which are limited on all plans including paid tiers.

CRM and app integrations

Fireflies integrates natively with HubSpot, Salesforce, Pipedrive, Notion, Asana, Slack, and Zapier — and unlike Fathom or Otter, CRM sync is available on the Business plan rather than requiring Enterprise pricing. For UK sales teams using HubSpot, Fireflies automatically logs call notes, action items, and transcripts to the CRM without manual input. The depth of integrations is one of Fireflies’ genuine strengths.

Meeting analytics

Fireflies provides speaker analytics — talk time ratios, sentiment tracking, filler word counts, and topic detection. For sales managers wanting to coach their teams, or business owners who want to understand meeting patterns, this goes beyond what Fathom and Otter offer at comparable price points.

Video recording

Fireflies records video as well as audio on the Business plan and above — including screen shares and presentations. This is unavailable on the Pro plan, where only audio is captured. For teams that need to review exactly what was shown on screen during a client call, this makes Business the minimum viable plan.

Pros and cons of Fireflies.ai

Fireflies.ai review — pricing plans 2026

Fireflies.ai prices in USD only — there is no GBP option on their website. UK businesses pay in dollars at the prevailing exchange rate. Approximate GBP equivalents are shown below.

* GBP prices are approximate conversions at current exchange rates (May 2026). Actual prices charged in USD: Pro $10/user/month (annual) or $18/month; Business $19/user/month (annual) or $29/month; Enterprise $39/user/month (annual). Exchange rates fluctuate — check the current rate before purchasing. US digital services are subject to UK reverse charge VAT for VAT-registered businesses.

Fireflies.ai vs Fathom AI — which should UK businesses choose?

Summary: Fireflies wins on language support, CRM integrations at Business tier, and video recording. Fathom wins on free plan generosity and UK accent accuracy. Otter wins on in-person recording and cheapest paid plan. See our full Fathom AI review and Otter.ai review for individual breakdowns.

Who should use Fireflies.ai?

Best for: UK businesses with multilingual teams or international clients — 100+ languages is unmatched · Sales teams wanting CRM sync without Enterprise pricing — HubSpot and Salesforce on Business plan · Teams that need video recording of calls including screen shares · Sales managers wanting talk-time analytics and coaching insights · Anyone needing Webex support alongside Zoom, Meet, and Teams

Consider alternatives if: You only do English meetings and want the best free plan — Fathom AI is more generous · You need in-person recording — Otter.ai is the only option · You’re a light user who’ll hit the AI credits cap regularly — Fathom’s free plan has no credits system

Fireflies.ai review — frequently asked questions

How many languages does Fireflies.ai support?

Fireflies.ai supports over 100 languages — significantly more than any other mainstream AI notetaker. Fathom supports 28 languages, Otter.ai supports just 3 (English, French, Spanish). For UK businesses working with international clients or multilingual teams, this is Fireflies’ strongest differentiator.

Is Fireflies.ai GDPR compliant for UK businesses?

Yes. Fireflies.ai is GDPR compliant and certified under the UK Extension to the EU-US Data Privacy Framework. A DPA is available. Data is stored in the US by default (Google Cloud and AWS); private storage in your preferred location is available on the Enterprise plan. For most UK SMBs, the DPA and Data Privacy Framework certification will be sufficient. Consult ICO guidance if you’re in a regulated sector.

What is the Fireflies.ai AI credits system?

AI credits govern access to AI-powered features: AI summaries, AskFred queries, meeting highlights, and action item detection. The free plan includes 20 lifetime credits total (not monthly). Paid plans include monthly credits: Pro gets 20/month, Business gets 30/month, Enterprise gets 50/month. Once exhausted, these features pause until the next billing cycle or you purchase additional credits at approximately $0.10 each. This is the most important thing to understand before choosing a Fireflies plan — heavy AI users will regularly hit the cap on Pro.

Does Fireflies.ai work with HubSpot?

Yes — HubSpot integration is available on the Business plan (approximately £15/month annually), syncing call notes, transcripts, and action items directly to HubSpot contact records. This is more accessible than Otter.ai, which requires Enterprise pricing for CRM sync. For UK businesses using HubSpot, the Fireflies Business plan is worth considering if CRM automation is a priority.

Is Fireflies.ai free?

Yes, there is a permanently free plan. It includes 800 minutes of meeting storage and basic transcription — but only 20 AI credits lifetime (not per month), meaning AI summaries, AskFred, and highlights are severely limited. The free plan is best for testing Fireflies’ transcription quality before committing to a paid plan rather than for ongoing regular use.

How does Fireflies.ai pricing compare to Fathom?

Fireflies Pro at approximately £8/month (annual) is cheaper than Fathom Premium at approximately £12/month (annual). However, Fathom’s free plan is significantly more generous — unlimited recordings versus Fireflies’ 800-minute storage cap and lifetime AI credits. For paid plan users, Fireflies offers more features at a lower price; for free plan users, Fathom is the better option. See our Fathom AI review for a full comparison.

Fireflies.ai review — the bottom line

Fireflies.ai is the right choice when language breadth, CRM integrations, or video recording matter to your workflow. The 100+ language support is genuinely unmatched at this price point, and getting HubSpot and Salesforce sync on the Business plan rather than Enterprise pricing is a meaningful advantage over Otter.ai.

For UK businesses doing standard English meetings, Fathom AI remains the better starting point — more generous free plan, better UK accent accuracy, and no credits system to worry about. But for international teams, multilingual workforces, or sales teams that want analytics and CRM sync at an accessible price, Fireflies earns a strong recommendation.

Start on the free plan to test transcription quality — just be aware that the AI features are very limited on free. If the transcription works well for your use case, the Pro plan at approximately £8/month is reasonable value.

→ See also: Fathom AI notetaker review · Otter.ai review · Best AI tools for UK accountants

Last updated: May 2026. GBP prices are approximate conversions of USD pricing — exchange rates fluctuate and actual charges are in USD. This page contains affiliate links — see our affiliate disclosure for details.