🏠 UK estate agent CRM comparison 2026

Alto vs Street vs Reapit 2026 — Which Is the Best UK Estate Agent CRM?

Alto vs Street vs Reapit covers the three most-discussed estate agent CRMs in the UK in 2026. Alto is the most widely used, Street is the most AI-integrated, and Reapit is the enterprise standard for large multi-branch operations. The right Alto vs Street vs Reapit choice depends almost entirely on your agency size and how much AI-driven workflow automation matters to you.

All three independently researched
UK estate agents focus
Updated May 2026
Honest verdicts

Updated May 2026 · Independently reviewed · This page contains affiliate links — see our affiliate disclosure

The Alto vs Street vs Reapit comparison is the most common CRM decision for UK estate agents in 2026. Alto has the largest user base with over 6,000 agencies and the fastest onboarding. Street has the most advanced AI — its AI Photo Editor, AI Call Handler, and AI property onboarding are the most substantive AI features of any UK estate agent CRM. Reapit is the enterprise-grade platform for large multi-branch agencies that need the most comprehensive coverage of sales, lettings, property management, and client accounts. See GOV.UK material information guidance for the compliance requirements all three platforms need to support.

Most widely used

Alto

6,000+ agencies · 25,000 users · UK’s most popular CRM. Fastest onboarding — most agencies live in 16 days. Three AI tools included: AI Listings, AI Analyst, Lettings Compliance Agent. Best for independent and growing agencies wanting quick setup and reliable daily workflow.

Full Alto review →

Most AI-integrated

Street

Most advanced AI of any UK estate agent CRM — AI Photo Editor, AI Call Handler, AI property onboarding, branded client app, sales progression tracking. Best for growth-focused agencies who want AI workflow gains and a modern client experience.

Full Street review →

Enterprise standard

Reapit

25 years in UK market · enterprise-grade · covers sales, lettings, property management, client accounts, and bookings across tiered plans. Custom pricing. Best for established multi-branch agencies needing the most comprehensive platform available.

Learn more about Reapit →

Alto vs Street vs Reapit — quick verdict by situation

🚀 Independent agency wanting quick setup

Alto

Alto’s onboarding is the fastest of the three — most agencies are live in 16 days. Street takes longer; Reapit’s Agency edition takes 4-6 weeks and Enterprise 10-12 weeks. For independents who need to be operational quickly, Alto wins the Alto vs Street vs Reapit onboarding comparison.

🤖 AI workflow automation is the priority

Street

Street has the most substantive AI of any UK estate agent CRM in 2026 — AI Photo Editor (300x cheaper than traditional editing), AI Call Handler (27% more leads from after-hours contacts), and AI property onboarding (50% faster listing creation). Alto has AI tools; Reapit’s RAI suite is in phased rollout as of early 2026.

🏢 Large multi-branch operation

Reapit

Reapit is built for complex, multi-branch, multi-brand operations. Its coverage of sales, lettings, property management, client accounts, and bookings in a single configurable platform is the most comprehensive of the three. Alto and Street are better suited to independents and growing agencies.

💷 Transparent pricing matters

Alto

Alto publishes its pricing. Street and Reapit both require a sales call for a quote — pricing is not publicly disclosed. In the Alto vs Street vs Reapit pricing transparency comparison, Alto is the only platform where you can evaluate cost without a sales conversation.

📱 Client-facing app for buyers/sellers

Street

Street’s branded client app for buyers, sellers, landlords, and tenants is included in the platform. Alto has Keyflo. Reapit has MyAgency but it’s charged as a per-user addition on top of the base platform cost. For client-facing app capability without extra cost, Street leads.

📊 Complex client accounting needs

Reapit

Reapit’s full client accounting module is the most comprehensive of the three — though it’s a chargeable addition on lower tiers. For lettings businesses managing complex client money accounting at scale, Reapit’s depth is unmatched by Alto or Street.

📸 Property photos and listings

Street

Street’s AI Photo Editor — described as 300x cheaper than traditional photo editing — is the standout property marketing feature of any UK estate agent CRM. Alto has AI Listings for descriptions; Reapit has AI property descriptions in rollout. For photo-led marketing, Street is the strongest.

🔗 Zoopla ecosystem integration

Reapit

Reapit has the deepest Zoopla integration in the market — historically the dominant relationship between the two platforms. For agencies where Zoopla portal performance is a priority, Reapit’s ecosystem connections are the most established.

Alto vs Street vs Reapit — full feature comparison 2026

Feature	Alto	Street	Reapit
Pricing transparency	✓ Published pricing	Contact for quote	Contact for quote
Onboarding speed	✓ ~16 days	Varies	4-12 weeks depending on tier
UK agencies using it	✓ 6,000+ · 25,000 users	Growing · undisclosed	Large multi-branch focus
AI property descriptions	✓ AI Listings — included	✓ AI onboarding — 50% faster	RAI — phased rollout 2026
AI photo editing	✗	✓ AI Photo Editor — 300x cheaper	✗
AI call handling	✗	✓ AI Call Handler — 27% more leads	✗
AI reporting / analytics	✓ AI Analyst	Included	DataWarehouse (chargeable)
Client-facing app	Keyflo portal	✓ Branded app — included	MyAgency — extra charge
Sales progression tracking	✗ No chain builder	✓ Built-in milestones	Available
Lettings compliance AI	✓ Lettings Compliance Agent	Available	Available
Full client accounting	Via integration	Via integration	✓ Native — chargeable on lower tiers
Property management	Lettings management	Lettings management	✓ Full property management module
API / integrations	Strong	Good	✓ Foundations Web API · large marketplace
Material information compliance	✓ Digital property questionnaire	✓	✓
Best suited to	Independents · growing agencies	Growth-focused · AI-first agencies	Large multi-branch operations

Alto vs Street vs Reapit — the honest assessment of each

Alto is the UK’s most widely used estate agent CRM for good reason — it’s reliable, quick to set up, and covers the day-to-day needs of most independent and growing agencies without the complexity of Reapit or the AI-first positioning of Street. The three AI tools included (AI Listings, AI Analyst, Lettings Compliance Agent) are genuinely useful. The published pricing makes budget planning straightforward. The main limitations: no built-in sales chain builder and no photo editing capability. For agencies where these matter, Street is the stronger choice. → Read our full Alto review

Street is the most AI-integrated estate agent CRM available to UK agencies in 2026. The AI Photo Editor, AI Call Handler, and AI property onboarding are substantive features that deliver measurable time and cost savings — not marketing-led AI additions. The branded client app and sales progression tracking are also among the best in the market. The caveats: pricing is not publicly disclosed, and the platform is younger and less battle-tested than Alto or Reapit for very large operations. → Read our full Street review

Reapit is the enterprise-grade platform for large, complex UK estate agency operations — the choice when Alto or Street’s feature set isn’t sufficient for your operational depth. Its coverage of sales, lettings, property management, client accounts, and bookings in a single configurable platform is unmatched. The tradeoffs: custom pricing with no public rates, deployment takes weeks rather than days, and key features like client accounting and MyAgency app are chargeable additions. The RAI AI suite is in phased rollout as of early 2026. For large agencies, the depth justifies the complexity and cost.

On Reapit pricing: Reapit does not publish pricing — all costs are bespoke based on branch count, user numbers, and module selection. The Alto vs Street vs Reapit pricing comparison is only fully possible for Alto, which publishes its rates. If you’re evaluating Reapit, request a detailed quote that includes all module costs — client accounting, MyAgency app, DataWarehouse, and Reapit Bookings are all chargeable additions on lower tiers.

Alto vs Street vs Reapit — frequently asked questions

Alto vs Street vs Reapit — which is best for UK estate agents?

The Alto vs Street vs Reapit answer depends on agency size and priorities. Alto is best for independent and growing agencies wanting the most widely-used UK CRM with fast onboarding and transparent pricing. Street is best for growth-focused agencies who want the most advanced AI — particularly AI photo editing and out-of-hours AI call handling. Reapit is best for large multi-branch operations needing enterprise-grade coverage of sales, lettings, property management, and client accounts in a single platform.

Alto vs Street vs Reapit — which has the best AI?

Street leads the Alto vs Street vs Reapit AI comparison in 2026. Its AI Photo Editor, AI Call Handler, and AI property onboarding are the most substantive AI features of any UK estate agent CRM — delivering measurable operational gains rather than cosmetic AI additions. Alto includes three AI tools (AI Listings, AI Analyst, Lettings Compliance Agent). Reapit’s RAI AI suite is in phased rollout as of early 2026 — not yet fully deployed.

Alto vs Street vs Reapit — which is cheapest?

Alto is the only platform in the Alto vs Street vs Reapit comparison that publishes its pricing. Street and Reapit both require a sales conversation for a quote. Alto uses per-user pricing — costs scale with every staff member you add. Reapit’s custom pricing is typically enterprise-level and significantly higher than Alto or Street for comparable user counts. For budget-conscious independent agencies, Alto’s published pricing model offers the most planning certainty.

Alto vs Street vs Reapit — which is easiest to set up?

Alto is the fastest to implement — most agencies are live within 16 days. Street’s onboarding timeline varies. Reapit’s Agency and Premium editions take 4-6 weeks to deploy; Enterprise takes 10-12 weeks. In the Alto vs Street vs Reapit onboarding comparison, Alto wins clearly for speed — important for agencies that need to be operational quickly or are migrating from a legacy system.

Alto vs Street vs Reapit — is Reapit worth it for smaller agencies?

Generally no. Reapit’s tiered model starts with Agency Edition for up to 5 users, but the platform’s complexity, deployment time, and cost structure are designed for larger operations. For agencies of 1-5 staff, Alto or Street deliver more practical value with faster onboarding and lower complexity. Reapit makes sense when you need the full depth of its property management, client accounting, and multi-branch capabilities — typically from 10+ users upwards.

Alto vs Street vs Reapit — our final verdict 2026

The Alto vs Street vs Reapit comparison has a clear answer for most UK estate agents:

Independent agency, 1-10 staff, want quick setup: → Alto — most widely used, fastest onboarding, published pricing, reliable daily workflow

Growth-focused agency, AI automation is the priority: → Street — most advanced AI, best photo editing, best client app, best sales progression

Large multi-branch operation needing enterprise depth: → Reapit — most comprehensive platform, full client accounting, complex lettings management, Zoopla ecosystem depth

Alto

6,000+ agencies · fast onboarding · AI tools included

Read Alto review →

Street

Most AI-integrated · photo editing · client app

Read Street review →

Reapit

Enterprise-grade · multi-branch · 25 years UK market

Learn more →

Last updated: May 2026. Pricing information based on publicly available data — Street and Reapit pricing requires direct contact. This page contains affiliate links — see our affiliate disclosure for details.